About us
Created for Love.
Even as a child i was fascinated with the traditional artisanal crafts in my homeland, Colombia. I was always attracted to the colors, shapes, and the complexity of the designs. It all seemed so precious and magical, but it was not widely valued or appreciated.I saw that many people felt some fear of wearing these types of items because they didn’t find them easy to combine with their day to day outfits, and they didn’t feel luxurious or glamorous enough for a special occasion.Then I had the idea of creating a company in which we would merge elements of artisanal techniques with modern designs to give that touch of sophistication and elegance, thus highlighting the Indigenous designs as the center piece of a modern piece. It was then that Madrich was born as a company committed to Colombian design, with the artisan as a fundamental element in the creation of products.Our goal is to show to the world the products that are developed in the country, to show the artisanal work in a dignified and respectful way, to connect the new generations with old cultures that for many are unknown, and generate fashion in an ethical and sustainable way for the environment.
Brand’s Values
At MADRICH we merge Indigenous crafts with contemporary elements thus creating unique products of the highest quality and most unique designs.
the concept arose out of our desire to show artisanal work with a modern design aesthetic, allowing new generations to learn more about ancestral cultures and their contribution to today’s world.
MADRICH seeks to make the artisan visible as a fundamental subject in the creation of the products. Colombia is a country full of joy, color, magic, and resilience despite a difficult history.
MADRICH is our way of showing the Colombian spirit to the world. Our products have a great variety of styles and forms representing the rich biodiversity and multiculturalism of the country.
In Colombia the immense legacy of Indigenous peoples is undeniable, but what makes Colombia so special is the way in which different ethnicities (primarily Indigenous, European, and African) mixed to created such a unique culture, and a great deal of diversity in culture across different regions.
OUR MISSION.
Develop high quality products by merging traditional hand-made pieces with modern elements, allowing our customers to enjoy unique and innovative pieces.OUR VISION
We’re just getting started. One day we will be recognized globally for high quality and our commitment to ethical management of our procurement and production.
